June 24, 2016

Uberfication – Is it for your Start-up?

Written by Mike Gordon

Uber. Eight years ago, the company did not exist and the word was simply a rarely used adjective of German origin meaning “ultra”, like an uber intellectual. Today, Uber has become one of the most successful startups in history and the word has become a commonplace verb in English parlance. Transcending to “verb” status puts Uber in the highly exclusive class of innovative business disrupters like Google and FedEx whose business names and processes have become synonymous with an action that didn’t previously exist but is now done on a regular basis.  Who today wouldn’t understand what actions you had taken if you said, “I quickly googled the address for the nearest drop-off spot and uber-ed over there so I could fed-ex my package out on time”?

Uber owns no cars, has no drivers, and has minimal fixed assets. Instead, they created an incredibly user-friendly software that improves aspects of the taxi ride industry we didn’t know needed improvement. Not surprisingly, the full legal name is Uber Technologies, Inc.  While the only technologies typically found in traditional taxi cabs are the decades old meter clicking away the increments of the cost of your ride, the Uber software provides new value to both the driver and the customer with useful information such as the location of both the driver and the customer, time estimate for pick-up, exact pricing, car options, driving directions, and much more.

By creating this simple way to get a ride, Uber has reached another pinnacle accomplishment whereby the creativity of its business model has become a noun: uber-fication.  According to Dr. Paul Marsden in his Reading Room article, The Uberfication of Everything, “…the real genius of Uber lies in a deep understanding of convenience – what it is and why it matters.  That’s what Uberfication is all about; pivoting your business to deliver on a core under-exploited consumer need – convenience”.

One thing that every startup has is a dream and a vision. But, let’s be honest, that simply isn’t enough to successfully build a booming new business like Uber. You need the right partners, you need money, and you need passion for the project at hand. We believe that we can help in all these areas, which lead us to formalize an offering exclusively for startups.

When I formed CC Pace nearly 36 years ago, I was driven by a vision of a new model for a consulting company – one where integrity and the client’s best interest were ingrained in the firm’s culture and successful delivery could almost be guaranteed by the quality, drive and teamliness of the employees who worked there. While my dream may not have been as wide-reaching as Uber, when I think back to that time, I just remember energy, excitement and that ‘anything is possible’ feeling. Over the years, we’ve been very fortunate to work with clients in all phases, from startups to Fortune 500 organizations—all of which we value a great deal. I get excited to work with clients of all sizes, but there is something about working with startups that brings about an energy that you can’t replicate in other environments. Being a part of someone else’s vision coming to life brings me right back to where I stood over 35 years ago and is an environment in which I’ve seen our project teams thrive in.

Our experience working with startups combined with our project teams’ passion has lead us to formalize an offering to help startups get off the ground with the right technology. To enable us to work on more of these type of efforts, we are officially launching a new risk/reward program for startups. Here, we are able to combine our technical prowess with our business acumen that result in a software component that fully and effectively supports the start-up’s vision.  The premise of our offering is to build the technological platform for your business with less cash required. In exchange for this discount, we agree upon a fair share of some downstream benefits of your startup reflective of the risk we take.

If you like the idea of maintaining control of your vision while paying less up-front to get the results you need, then I would love to hear from you. Interesting companies with challenging technology needs has been a driver for us for over 35 years. For this reason, we are confident that we have the ability to help better enable your dream. After all, it’s only a matter of time before the next “Uber” shocks the world.

For more information on the risk/reward program, check out our offering here.

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